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I can't even remember how many blog years ago Jersey Shore came out on MTV, but it was apparently a 'cultural phenomenon', making the cast some of the most important 21st century figures in the history of the 21st century. Never before have a cast of friends meant so much to the nation since the television show Friends. I guess all of these people were 'weirdo freaks' that Middle America could laugh at on a consistent basis, so now they get every1's attention. Seems like they are 'notorious' but maybe not marketable. Do u think it was a good idea for Baskin Robbins to choose Jersey Shore cast member DJ Pauly D as the face of their latest marketing campaign?
Not sure if DJ Pauly D was a good hire. I feel like 'The Situation' and 'Snooki' probably have the best brands, but maybe DJ Pauly D was cheaper than those two. Feels like a weird person to hire, especially so far removed from Jersey Shore buzz, but maybe he was a good value for their target market. Wonder if any1 from the show '16 and pregnant' could be the Baskin Robbins brand ambassador, since they probably 'crave' ice cream in their 16 year old bellies.
Is Baskin Robbins having trouble competing with the expanding frozen yogurt industry? Do they have to become one of those brands that is absurd / tries to be as unhealthy as possible to inspire fat people to stay with their brand? (kinda like Burger King)
Is 31 flavors enough in our modern society where we could try a million online/at boutique home made organic ice cream shops?
Is Jersey Shore 'relevant'?
Is DJ Pauly D a 'real DJ' or just a 'filthy guido who plays techno and pumps his fist'?
Do u 'get' Jersey Shore fever, or is is mainstream & contrived?
